Cristiano Ronaldo’s Final FIFA World Cup: The End of an Era and a Masterclass in Sports Marketing
Before the knockout match, Cristiano Ronaldo confirmed that the 2026 FIFA World Cup would be his last appearance at football’s biggest tournament. Portugal’s defeat to Spain turned that announcement into reality, ending a World Cup journey that began in 2006.
FIFA Marketing: How Global Brands Compete for the World’s Biggest Advertising Stage
Every four years, billions of people around the world stop what they’re doing to watch the FIFA World Cup.