Customer research, parallel A/B testing, and data-driven prioritization for seven-figure+ online businesses across e-commerce, travel, insurance, retail, and transactional funnels.
Trusted by industry-leading companies worldwide
You’ve redesigned the site. Twice. You’ve followed every best-practice checklist. You’ve copied what your fastest-growing competitors are doing. You’ve hired agencies who ran a few tests a quarter and called it optimization. Your conversion rate is flat, your CACs keep climbing, and the gap keeps widening. The issue isn’t effort. It’s approach.
Hypotheses come from best-practice checklists and competitor copying, not customer evidence.
Sequential testing means maybe 12 experiments a year. Learning never compounds fast enough.
The same heuristic checklist gets applied to every brand, category, and customer state.
Every experiment starts from zero because wins and losses do not recalibrate the next decision.
Traffic gets more expensive while revenue per visitor stays flat or moves backwards.
Strategy, design, development, and analytics are split across teams. Nobody owns the revenue number.
The DRIP Conversion Optimization License is a 7-month Proof of Concept that encompasses CRO, A/B testing, funnel optimization, UX research, and consumer psychology — as one engagement.
Reviews, surveys, recordings, heatmaps, and competitor data are mapped against seven drivers and your category entry points.
Six to ten experiments run simultaneously with clean randomization, full QA, and statistical guardrails.
Every idea is scored against revenue exposure, research support, implementation effort, and 4,000+ historical experiments.
The foundation for the entire testing roadmap.
Where research becomes recurring revenue.
Started at €2M/year with low AOV and no testing infrastructure. 350+ A/B tests later, RPU went from €2.01 to €4.99 (+148%), AOV from €29 to €51, and SNOCKS scaled past €50M annually.
€250M+ annual revenue, zero A/B testing, rising CACs. Built their first structured experimentation program from scratch. Six months later, the testing engine had paid for itself many times over.
€30M+ annual revenue, 0.59% conversion rate, struggling to turn profit. 77 experiments moved conversion rate from 0.59% to 2.7% in three years. Improved profitability contributed to the acquisition.
€100M+ annual revenue, post-COVID revenue drop. A single Value Perception badge test on PDPs generated +€232,500/month. The compounding portfolio kept expanding from there.
Acquired by SNOCKS out of insolvency. 1.48% CR, no usable data. 18 winning tests in the first six months smashed the 10% RPU guarantee ahead of schedule.
