Frequently asked questions about Google ads, meta ads and Conversion Rate Optimization.
Paid Ads help you reach potential customers on platforms like Google, Meta, LinkedIn, TikTok, and YouTube.
CRO helps improve the percentage of visitors who take action on your website, whether that’s making a purchase, submitting a form or booking a call.
Together, they create a predictable system for acquiring customers and growing revenue profitably.
There is no one-size-fits-all budget. Most businesses start seeing meaningful data with a monthly budget of $1,000–$3,000, while more competitive industries may require higher investment levels.
The right budget depends on your industry, customer lifetime value, competition, and growth goals. During our strategy call, we’ll help determine a realistic budget based on your expected return on investment.
Paid advertising can generate traffic and leads almost immediately after launch. However, most campaigns require 30–90 days of optimization to gather data, improve targeting, and maximize return on ad spend (ROAS).
The businesses that see the best results are usually those that allow enough time for testing, learning, and scaling.
It depends on where your customers spend their time.
Our job is to identify the most profitable channel based on your business model and customer journey.
Conversion Rate Optimization (CRO) is the process of improving your website or landing page so more visitors become customers.
For example, if your website converts at 2% and CRO increases it to 4%, you’ve effectively doubled your leads or sales without increasing your advertising budget.
Small improvements in conversion rates often generate larger profits than simply increasing traffic.
Not always.
Many businesses already have enough traffic but struggle with conversions. Before recommending a redesign, we audit your existing website, landing pages, messaging, and conversion process.
In many cases, strategic improvements can significantly increase performance without rebuilding the entire site.
We primarily work with:
Whether you’re looking for lead generation, online sales, customer acquisition, or funnel optimization, our strategies are designed around measurable business outcomes.
We focus on business metrics, not vanity metrics.
Instead of only tracking clicks and impressions, we measure:
The goal isn’t more traffic.
The goal is profitable growth.
Our free audit includes a complete review of your Google Ads, Meta Ads, landing pages, conversion funnel, tracking setup, and growth opportunities. You’ll receive practical recommendations you can implement immediately.
Yes. The strategy call and audit are completely free with no hidden charges or obligations. Our goal is to identify opportunities to help your business grow. We’ll audit your ads, landing pages, and conversion funnel and give you a 90-day action plan, whether you work with us or not.
The audit call typically lasts between 30 and 45 minutes, depending on the complexity of your business and current marketing efforts.
If available, bring your website, advertising accounts, analytics access, business goals, and any questions you have. The more information we have, the more valuable the audit will be.
If available, bring your website, advertising accounts, analytics access, business goals, and any questions you have. The more information we have, the more valuable the audit will be.
Absolutely. We’ll analyze your existing campaigns, identify wasted ad spend, highlight missed opportunities, and recommend strategies to improve performance.
We’ll audit your ads, landing pages, and conversion funnel and give you a 90-day action plan, whether you work with us or not. You’ll receive a personalized action plan outlining the biggest growth opportunities, priority improvements, and recommendations to increase leads, conversions, and return on ad spend.
Our Free Audit is ideal for businesses already running ads, planning to launch campaigns, or looking to improve website conversions, lead quality, and overall marketing performance.
Due to the strategic and service based nature of our work, we do not offer refunds once work has started. However, we are committed to delivering the agreed scope and will continue working until all deliverables are completed.
No. Our services are month to month with no long term contracts. You can cancel anytime with prior notice.
Invoices are issued monthly and must be paid before the start of each billing cycle. Campaign management begins once payment has been received.
No. Our pricing is completely transparent. Any additional work outside the agreed scope will always be discussed and approved before implementation.
No. Your advertising budget is paid directly to platforms like Google, Meta, LinkedIn or TikTok. Our pricing only covers strategy, management and optimization.
We accept bank transfers, major credit cards and secure online payment methods for international clients.
Yes. As your business grows, you can switch between plans at the beginning of your next billing cycle.
You retain full ownership of your ad accounts and business assets. Upon cancellation, we provide a smooth handover of campaigns and account access.
